To tap into new markets, automotive manufacturers have to localize the literature of their brands into the languages of the target markets. This maybe a complicated requirement as translating automotive materials involves many challenges, both on the linguistic and technical level. The translator not only needs to provide accurate translations of the source text, but also follow the terminology used in this highly specialized industry. He has to be so picky in terminology selection to adhere to the common terms in circulation in the automotive industry. It needs a translator wearing the garment of a poet or a marketing specialist when selecting terminology. This special characteristic of automotive translation adds to the complexity of conveying your marketing message about your product line. You need a professional team with a long track record in providing efficient translation solutions for the automotive market. At Softrans, we have a dedicated team specialized in automotive translation, with an experience exceeding 5 years in translating automotive materials for the world leading automotive manufacturers. We helped the biggest names in this industry gain new footholds in foreign markets via our specialized and professional translations